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“The Designer’s Challenge”

by Hot Wheels®

Truly captures Honda’s core value of speed, power, performance & attitude

Custom-painted Honda logo

Not suitable for children under 3

Approx. 2.5” in length


The Designer's Challenge program was created as a way for Hot Wheels to actively include its automotive partners in its 40th anniversary

celebration by creating exclusive designs for a brand new line. It marks the first time Mattel has ever turned outside the company for original Hot Wheels designs. The challenge for each automotive manufacturer was to create a Hot Wheels car that truly captured the brand's core values of speed, power, performance and attitude, while also retaining the distinct attributes of each company's brand essence. All submissions were judged by a panel of Hot Wheels designers and collectors, as well as automotive journalists from Car and Driver magazine, the Los Angeles Times and Men's Journal.The panel selected one design from each manufacturer and one internet design to be transformed into authentic Hot Wheels cars.

Honda Racer

The Honda Racer was designed by Guillermo Gonzalez. Growing up in East L.A., Gonzalez remembers buying Hot Wheels track from the cesond hand stores and setting up elaborate courses with jumps built on stacks of books, which fueled his desire to become a car designer. Built in the shape of the Honda "H" emblem, Gonzalez combined iconic styling, power, and racing heritageinto his design. A powerful V10 ngine and twisted exhaust make this Designer's Challenge winner the ultimate Honda racer.